Disclosure
The short version: the public catalogue is free. Money, when it exists, comes from a B2B screen and API. Classifications are not for sale. Display ads are not running.
What pays for this, later
A bulk ingredient check (CSV in, cited rows out) and a read-only API of the same public file. Join the brands waitlist. Until that ships, JSON and CSV stay free on open data.
What we will never sell
- A verified-halal or verified-haram label on an ingredient.
- A product certification. We are not IFANCA, JAKIM, HMC or HFA.
- A barcode that pretends to audit a factory.
Advertising
Display advertising is off. If it ever runs, these categories stay blocked: gambling and betting, alcohol, dating, interest-based financial products, and adult content. A slipped ad can be reported and will be blocked by domain.
Analytics
Anonymous page views go to Google Analytics (property G-LKSGDBRX46) so we can see which ingredients people actually look up. Ad personalisation signals are off. We do not sell that data.
Referral links
Some links to halal-certified products may later be referral links. They will be marked, they will never change a classification, and a product cannot pay to be called halal here.
Affiliation
Muttoo is not affiliated with IFANCA, HMC, HFA, JAKIM, MUI, or any certifier or scholarly body named on this site. Names appear as citations, with links, so you can read the original.
Not a fatwa
Nothing on this site is a religious ruling. It is a sourced reference. For a binding answer, ask a qualified scholar who knows your situation.